resource hub | Team Work Makes the Dream Work

Team Work Makes the Dream Work


As Henry Ford once said ‘working together is success.’ and in the emerging Build to Rent (BTR) market, partnerships are proving to be the way forward to its achievement.


A great example of BTR partnerships in action is the exciting new development of Fordham House in Stratford-upon-Avon.


A partnership between Stratford Town Trust, Orbit, ABD Developments and Robothams Architects will bring the scheme to market, with Deeley Constructionhaving been appointed as the design and build contractors. Premier Guarantee has been appointed as the Structural Warranty Provider through our new Private Rental scheme.


The new accommodation of 82 high-quality private rental apartments will bring much needed key worker accommodation to the heart of the city, being owned and managed by Orbit, whilst Stratford Town Trust will continue to retain freehold.


Orbit took over the lease of the site, on the corner of Birmingham Road and Clopton Road, from the Stratford Town Trust in early January 2016. The partners have worked together to develop the name Fordham House, which reflects the site’s history as the former location of Flowers Ales’ brewery, founded by Edward Fordham Flower in 1831.



The name was suggested by former Stratford Mayor and Deputy Chairman of Stratford Town Trust, Joan McFarlane, who recognised the Flower family for their remarkable contribution to the evolution of Stratford-upon-Avon.


Adam Cooper, private rented sector director at Orbit, said: “We are delighted to be retaining the historical importance of the site by naming it after the Fordham Flower family. It has been a pleasure working with Joan to understand the contribution the family has made to Stratford.


The start of demolition marks an exciting step in our partnership with Stratford Town Trust, ABD Developments and Deeley Construction to bring these much-needed new homes to Stratford.”


Helen Munro, chief executive of Stratford Town Trust, said: “It’s fantastic to see work really beginning on site – and to see such an important part of Stratford’s history recognised in the new name, thanks to our Trustee and Deputy Chairman Joan. This is all about Stratford – about providing high-quality but affordable town centre accommodation for those working hard in our hospitals, schools and businesses. We are proud to be involved.”


Martin Gallagher, managing director of Deeley Construction, said: “We are delighted to continue our relationship with Orbit Homes having recently completed an independent living housing scheme in Leamington Spa and an affordable housing development of 30 homes in Nuneaton. By working closely with Orbit Homes and Architects Robothams, we believe Fordham House will greatly benefit the people of Stratford-upon-Avon.”


You can find more information on the development by visiting