Premier Guarantee unveil brand new look

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Structural warranty and building control provider Premier Guarantee have revealed a new image that represents the company’s commitment to being a trusted, specialist extension of their customers’ build process and team.


Complete with a new logo, brand message and a helping hand from nature’s greatest team player, Premier Guarantee’s new look is a clear symbol of their strengths; working alongside home builders to provide expert, timely guidance whilst maintaining that friendly, personable touch.


Though this fresh new image is an exciting time for Premier Guarantee, customers can be assured that what remains the same is the company’s commitment to providing structural warranties and being a trusted guide from design to completion. 


'All-round devoted service'


Jacki Goodman, Managing Director of Premier Guarantee, called the rebrand the perfect way to showcase the recent development of the company and the values it holds.


She said: "Premier Guarantee has always been about working side-by-side with developers and homebuilders to help them over the line during the construction process.


"Our re-brand represents this collaborative, collective ethos perfectly. When a customer teams up with Premier Guarantee, they are adding expert specialists and an all-round devoted service to their own team.


"Our new look also reflects our stability and bright future, now being part of HSB UK and Ireland.


"This is an exciting time to be involved with Premier Guarantee."


‘Trustworthy, knowledgeable and experienced’


HSB UK and Ireland CEO Stephen Worrall added: “Premier Guarantee’s strong brand presence in the latent defects market was one of the reasons that made them so attractive to HSB as an acquisition.


“This re-brand further strengthens what many already think of when they think of Premier Guarantee – trustworthy, knowledgeable and experienced.


“Together, we will build on our strong products, technical expertise and customer service to provide a greater range of solutions to customers.”


The logo – strength and trust



The new logo sees the introduction of the gold ‘PG Shield’; a shorthand for strength, resilience and trust.


A key modification from the previous logo is the bolder font. Now capitalised, expressing pride, and an even weight on the words ‘Premier’ and ‘Guarantee’ to express how the company’s premium service is just as important as the trust it invokes.


The company’s instantly recognisable tagline – On Your Site, By Your Side – sits proudly within the new logo.


The message – teamwork, expertise and understanding



The new brand message – There is no such thing as alone when you belong to something bigger – draws to mind a spirit that Premier Guarantee customers will be accustomed to; teamwork and collaboration.


The use of ‘alone’ is a recognition of the daunting nature of the build process whilst ‘belong’ and ‘bigger’ draws on the idea that with the help of a wider network of expert support, your team is robust and on the path to success.


To belong is to be comforted in the knowledge that you have backup from peers and that you are a welcome presence. Premier Guarantee pride themselves on being that helpful, friendly face on site.


‘Bigger’ draws to mind Premier Guarantee’s history, trusted oversight and, now that they are a part of HSB, strength.


The call to action – Your project. Our expertise. It’s time to join forces – emphasises the benefit of combining Premier Guarantee’s in-house expertise with their customers’ teams.




In nature, the ant is the symbol of teamwork, diligence and construction. This is why Premier Guarantee have adopted it.


Much like in the construction process, one ant can’t thrive without the individual skill and support of the group it belongs to.


When ants are alone they are vulnerable, when they belong to something bigger they are formidable. When they join forces, they achieve great things.



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Every care was taken to ensure the information in this article was correct at the time of publication (July 2023). Guidance provided does not replace the reader’s professional judgement and any construction project should comply with the relevant Building Regulations or applicable technical standards. For the most up to date Premier Guarantee technical guidance please refer to your Risk Management Surveyor and the latest version of the Premier Guarantee Technical Manual.